OSM Group Continues To Strengthen Its Sales Team – Expanding in UK and Europe with Ben Whalley

OSM Group can now announce the continuation of its journey to fortify the sales team and extend its business operations in United Kingdom and rest of Europe, with the appointment of Ben Whalley as our Business Development Manager.

“This marks a significant milestone for us as we broaden our horizons to United Kingdom and extending in the wider parts of Europe, enabling us to forge closer relationships with both existing and potential clientele,” says Daniel Rossing, Director of Business Development & Sales and Account Management.

Rossing expresses enthusiasm regarding this strategic addition to the team, stating, “We are excited to announce the expansion of our presence in United Kingdom with Ben Whalley joining us. With a robust network and profound understanding of the European market, Ben is poised to significantly augment our client outreach efforts. At OSM, Ben will spearhead initiatives to cultivate new sales opportunities across Europe, particularly in the Engineered Soft goods segment. We have full confidence that Ben will play a pivotal role in driving our business forward, contributing to increased revenue and market expansion.”

Bringing a wealth of experience to the table, Ben Whalley embarked on his sales career in the early 1990s. His extensive experience spans across, performance textiles, and garment and accessories manufacturing in Europe, China, and Bangladesh. With a diverse portfolio covering sectors ranging from fashion and lifestyle apparel, sportswear, and outdoor apparel, to backpacks, luggage, and accessories, Ben has honed his skills as a consultant, specializing in go-to-market strategies, value pricing, product development, and CRM implementation.

Prior to joining OSM, Ben held the position of Global Business Development Manager – Apparel at Devan PPT Chemicals, a company renowned for its development of functional finishes with a strong emphasis on sustainability. Before that, Ben played a pivotal role as a consultant, spearheading initiatives to secure new clientele within the sports and PPE sectors. He also boasts an impressive tenure as Business Development Manager at D3O, a premium brand recognized for its innovative and protective solutions catering to military, sports, and electronics industries, among others. Additionally, Ben has held key business development positions at Dishang Group and Polartec LLC, focusing primarily on European markets.

“It has been an exhilarating initial period, and I am thrilled to be a part of the dynamic team at OSM Group. With the company’s steadfast dedication to expansion and growth, I eagerly anticipate what the future holds,” says Ben Whalley.

“This latest development underscores OSM Group’s unwavering commitment to fostering innovation and excellence while expanding its footprint in key markets. With Ben Whalley on board, the company is well-positioned to capitalize on emerging opportunities and reinforce its status as a leader in original design manufacturing in Engineered Soft goods, Electronics and the hybrid integration of both,” says Patrik Ågren, CEO, OSM Group.


OSM Group is Swedish global Product Development and Manufacturing Company, focused on complex consumer electronics, industrial products and engineered soft goods. Commitment to sustainability is ingrained in our product creation process, we recently redefined our company vision in 2022 to formally prioritize sustainability. Our vision is to delight customers with great sustainable products.

We have more than 1,000 employees, worldwide with factories in Dongguan & Huizhou, , China, and Clark in the Philippines. We have our headquarter in Hong Kong, with R&D in Stockholm, Huizhou & Dongguan. Collaboratively joining forces with our clients, we hold a firm conviction that we can contribute to a better and more sustainable world. This belief is underpinned by our commitment to recycling and incorporating natural materials, fostering a positive environmental impact.

Operating as an Original Design Manufacturer (ODM), our expansive in-house manufacturing space spans approximately 28,000 square meters. We extend an invitation to our customers and would be collaborators to work with us, empowering you to envision, design, develop, and manufacture your products while minimizing the depletion of valuable resources

Benefiting from a team of highly skilled experts, we forge collaborations with some of the globe’s largest enterprises. This partnership entails the production of an extensive array of items, ranging from backpacks to fitness-focused weighted vests, and laptop cases, to electronic products such as headphones and hearing protection and speakers. Our proficiency extends beyond production – we’re here to transform your ideas into tangible realities.